Seems a good example of architecture at automotive scale as described on the Human Scale Wikipedia entry.
A pedestrian steadily walking along a 30-metre (100 ft) length of department store can perceive about 68 features; a driver passing the same frontage at 50 km/h (14 m/s; 31 mph) can perceive about six or seven features. Auto-scale buildings tend to be smooth and shallow, readable at a glance, simplified, presented outward, and with signage with bigger letters and fewer words.
