The Lowest Price

20131001-223625.jpg Regular gas without ethanol, which has long been the more expensive option compared with the blended mid-grade fuel, is being phased out in Iowa. But that only partially explains this little handwritten sign. Those who really care about getting the cheapest gas are always going to scan the prices, even if it's mostly habit to grab for one or the other. Was this the value they thought they were creating? Just a "hey, pal"?